INITIAL ALERTSMS
There has been a report of a fire on campus at Van Housen Hall. Emergency personnel have been notified and are responding to campus.
Verbatim text of the first Potsdam Alert push, archived by SUNY Potsdam on the official alert-updates page
Pushed within minutes of the 6:18 PM EST smoke-detector activation; the Potsdam Fire Department arrived on scene within 3-4 minutes
The terse first-alert format ('There has been a report of a fire...') is standard Rave-platform Potsdam Alert phrasing for initial pushes — names the building and confirms response, but withholds operational instructions until a follow-up