INITIAL ALERTTwitter/X
Campus is locked down. Do not come to campus. If you're on campus, stay where you are.
Posted on the official UC Merced Twitter account approximately 10 minutes after the attack began at 8:00 a.m. PST on November 4, 2015
Twitter-first alert sequence reflects UC Merced's then-newer campus and emphasis on social media as a primary notification channel
Two-sentence structure addresses both off-campus and on-campus populations in a single message